Sarah JessonSep 302 min readReputationAre your PR partners enhancing your reputation?When it comes to PR and public communications, the old adage "you're known by the company you keep" holds more truth than you might think.
Sarah JessonSep 133 min readRising AboveBalance 'being seen' with PR overexposureThe allure of public attention is strong, but it's important to strike a delicate balance to avoid the pitfalls of PR overexposure.
Sarah JessonAug 303 min readReputationCultural and Social Sensitivity in PRIn the rush to add to a public conversation, one crucial aspect of PR that can be overlooked is the importance of social sensitivity.
Sarah JessonJul 143 min readRising AboveHow to Overcome Tall Poppy SyndromeSelf-promotion is not synonymous with arrogance or boastfulness. It's a necessary and valuable tool for business growth and brand success.
Sarah JessonJul 22 min readReputationReputational First AidWhen faced with negative press or a public relations disaster, it's crucial to act quickly and decisively. Here are the vital first steps.
Sarah JessonJun 262 min readReputationPR: It's all about integrity, integrity, integrityIntegrity has become a key factor in purchasing decisions, and businesses that demonstrate a commitment to ethical practices are benefiting.